Insync Bikes hails landmark moment as Prime Minister Boris Johnson rides one of its Viking bikes

Manchester bike brand Insync Bikes is delighted to have seen Prime Minister Boris Johnson saddling up on one of its classic British bikes as he launched the government’s £2bn cycling and walking strategy.

Mr Johnson rode through Nottingham on a Viking Pro bike, part of Insync’s historic Viking range, which is designed in Manchester and made in India by parent company Hero Cycles.

The bike, priced at around £1,000, was supplied to the PM by one of Insync’s independent bike dealers, Bike Lounge in Nottingham.

Pankaj M Munjal, chairman and managing director of Hero Motors Company, said: “Insync is delighted that the Prime Minister rode one of our Viking bikes after announcing what will be a landmark moment for cycling in the UK. We strongly back all the measures announced in today’s strategy, a move we hope will see many more thousands of people taking to the roads on two wheels.

“Providing safer cycle routes, funding towards e-bikes and a bike repairs scheme will encourage even more riders to return to cycling or take it up for the first time, building on the stand-out success the industry has seen during the pandemic.

“The decision to allow GPs to prescribe cycling to combat obesity will add further to improving the health of the nation and creating what will be a game-changing moment for cycling.”